Analog-Theater 2.0

I knew going into my last post that I should be doing a fully researched and professionally bound research paper and not a half hour/forty-five minute post on a website.  But you got what you got, and I did what I did.

The market model 2

You are correct, it is all about income, but the engine that drives that revenue is starting to stutter.  Music sales are higher then ever before, but sales of physical media and entire albums are way down.  In the mean time indepentant artists and labels are pushing into the turf that has been traditionally controlled by the larger media outlets.  The reason for this is that cost to produce a professional quality CD has collapsed.  No longer does an artist need expensive studio time.  Marketing via Twitter, Facebook, Youtube, MetaCafe, and other media outlets is free(is anyone still using Myspace?), and digital distribution combined with ondemand printing serverices for physical media make self pulication a reality.

A professional studio can now be a room with good acoustics and a laptop.  The big boards you see the engineer sitting infront of is now fairly inexpensive and in some cases free (with the purchase of a MAC) software.  So, an artist with a decent computer, a CD burner, and maybe a label maker or disc printer, can start cranking out professional quality media.

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